Greg Yezersky is the founder and president of the Institute of Professional Innovators (IPI). He is a renowned TRIZ expert (certified by Genrich Altshuller in 1988, the creator of TRIZ) with more than 25 years of experience. He has been in the business of innovation since 1983. Greg has conducted hundreds of seminars on the subject worldwide, taught thousands of students and successfully consulted for many Fortune 500 companies. Mr. Yezersky is the creator of the General Theory of Innovation (GTI), a scientific prescriptive theory that enables creation of meaningful innovations on-demand.