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Friday, May 18 • 9:00am - 5:00pm
Strategic Innovation on Demand - Day 2

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Strategic Innovation on Demand: The Science-Based “How-To” for Creating Sustainable Advantage and Growth

Not all innovations are created equal! While the majority result in financial losses
(76 %, Harvard), very few (under 1%) create market growth (Frost & Sullivan).
They are termed Strategic Innovations. No longer, your firm has to be a part of
this statistics! With the emergence of the General Theory of Innovation (GTI), the
only prescriptive scientific theory of innovation, strategic innovations can be
created on demand and in any market generating growth to their creators!

By attending this seminar, you will learn the step-by-step methodology (called the Design
for Advantage™) that increase any firms’ probability of creating strategic
innovations to 60 percent, thereby skewing the odds to favor those who master this
approach. You will learn all the details (the background theory, processes,
tools, principles, etc.) hands-on, with extended real-life examples, participate
in numerous workshops and exercises, and master take-home tools you can use
right away.

avatar for Greg Yezersky

Greg Yezersky

Greg Yezersky is the founder and president of the Institute of Professional Innovators (IPI). He is a renowned TRIZ expert (certified by Genrich Altshuller in 1988, the creator of TRIZ) with more than 25 years of experience. He has been in the business of innovation since 1983. Greg... Read More →

Friday May 18, 2012 9:00am - 5:00pm EDT
Cambridge 2

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